Develop materials to launch the latest evolution of automotive fastener turning power – the completely re-imagined Snap-on Flank Drive® Xtra (FDX) line of sockets.
Approach
Leveraging Snap-on’s position as the authority on fastener turning technology, develop communications that clearly define the advantages of the FDX socket and support the five primary product features of the new line of sockets.
Results
Materials have been well received in the sales organization and engagement is strong in social channels.
