The projects goal was to redesign and update the logo of the popular Georgia tattoo shop to go along with the renovations the shop had recently undergone.
The logo was created by integrating a trident into the type of the business name. The branding was meant to stay with the nautical theme they had originally, while still having a fresh and professional feel.
The logo is successful because it smoothly implements the trident into a sleek design for the tattoo shop. The new professional atmosphere created by the renovations is reflected in the logo. Additionally, it should help the tattoo shop cater to a broader clientele by appearing better than its competition.