To achieve the classic, yet upscale aesthetic, the design was kept minimal, focusing on a typographic solution that is solidly based in history, but made more contemporary through customization. To complete the look, the typeface was used in conjunction with a subtle pattern, making the design more luxurious. Printing it on Yupo synthetic paper added to its modern aesthetic, with a tactile sensibility that is different enough to distinguish itself as something special to hold on to.