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Create a logo and brand for a non-profit organization with a core focus on strengthening the success of independent natural retailers and aligned manufacturers, while nourishing their human connection with consumers.
The logo signifies the 4 core market segments that SENPA represents coming together and working together to achieve their common goals, and advocate for laws and regulations consistent with those goals.
The logo, and complete rebrand that went with it, was received very well at the launch, but it launched just as the COVID-19 lockdown took hold, so all events and expos by the association have been cancelled so far. Online reception and membership signups have continued at a high rate though.