Redesign the Herbie Virgin Gin logo along with our redesigned brand.
The process began by looking into their target audience and trying to distinguish their brand from competitors. The logo was inspired by the tagline, “Holier than thou usual gin”, alluding to the fact that if you’re drinking a non-alcoholic gin, you’re somewhat holier for doing so.
This logo is eye catching to our target audience. It remains minimalist and artisan in design, and portrays the brand as elevated and engaging.