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ERIS Parfums is a niche perfume brand run by Barbera Herman. ERIS specializes in luxury scents that are evocative, sensual, and progressive. The goal of this project was to elevate ERIS and create a brand presence that better positions the company's offering against other luxury boutique perfume houses while appealing to a fashion-forward audience.
The brand solution for ERIS Parfums was to create a distinctive visual language—recognizable by high contrast compositions and neoclassical typography, striking a balance between the contemporary and the classic. In an industry often saturated with overtly sexual ads—the ‘MX’ campaign crosses binary norms of what self-expression through perfume can be conveyed through fresh and eclectic images.
The campaign better represents ERIS through a recognizable system of typography, symbolic geometry, photography, and a timeless trademark that stands apart in the high stakes niche perfume industry.