The combination of brand and brand. It has renewed the brand identity of 'Brand Directors' and 'Brand Monster', which are developing the convergence of creators in different kinds of fields.
Approach
It delivers the messages of brand-to-public relationship (AND OR) and creation of the brand’s vitality through brand-to-brand combination (AND ON) by an impactful typeface, and it expressed its brand value as a living organism through organic layout and complex coloring.
