Season 3 of For All Mankind has the exploration teams landing on Mars, so Apple wanted an iconic piece of art that highlighted where the season was going without giving away any spoilers as to which teams actually made it.
While competition and advancements in space technology open new possibilities of discovery, our heroes, and their loved ones, face a new world of unprecedented risk. We knew we needed to not just highlight Mars, but also hint at the danger that comes with it. We used a generic spacesuit in order to avoid any potential spoilers, and added the landscape in the reflection of the mask for a sense of place and scope. The suit then begins to break apart into dust, demonstrating the treachery of the new frontier.
The art conveyed the major plot point of this season, intriguing and exciting fans and the client. It was also developed into a motion piece by our digital team that ran across digital and out-of-home paid media.