To develop a type face, based on the combination of international patterns representative of our global culture with designs from North and South America, Europe, Asia and Africa.
Approach
We found a retired,1970's typeface, adapted it first for a single letter "A" ( the San Francisco Antiquarian Book and Paper fair Poster ) and later developed the full range of patterns in a complete font.
Results
The unique letters were turned into a series of Alphabet cards, Posters and wrapping papers.
