In under two days, the Professionals Collection had sold out. More importantly, During the 4 short days of this campaign, Google search interest for “Fruit of the Loom sweats” was DOUBLE that of the past two years COMBINED (via Google trends). In that time, the Collection was picked up by over 100+ television affiliates and countless digital outlets. From The Today Show and Time.com, to Live with Kelly and FastCo Create, everyone was talking about the Professionals Collection. The campaign became a trending phenomenon, ultimately giving our client what they really needed: relevance, respect, and consideration amongst a younger audience.