Karma CBD is a hypothetical line of conceptual products targeted for recreational cannabis markets based on 5 different wild herbs used in Russia: Ivan Chai, Zveroboy, Tavolga, Smorodina & Brusnika. Karma CBD aims at offering customers a luxurious and unique cannabis brand experience in the emerging LowDose CBD market.
The challenge in designing this product line was how to successfully create a premium and aesthetic look to audience through russian culture and myths. The solution was to combine retro cultural russian illustrations and patterns with a vivid colorful approach and modern typography.
These days, cannabis legalization has brought about important changes in the homeopathic market. We are now seing an increase of interest in CBD tea as well with a new class of customer who wants to relieve their aches and pains.