Dad Grass offers a low dose hemp joint for anyone who needs a little help relaxing without totally checking out. We were tasked with creating an ad campaign for this company that catered to the hard working, responsible parents and adults that just need a break.

This campaign differentiates itself in a new market that is saturated with psychedelia, stoner tropes, and bad puns. We took the high road.
We created a series of short spots to demonstrate the relaxing, mellow nature of the product while avoiding stereotypical burnout language.

This campaign received accolades from advertising professionals when it was presented at a student portfolio show at SMU.