The ADCC (Advertising & Design Club of Canada) hosted Design New York in Toronto in November, 2016. Guest speaker and curator Paula Scher, Creative Director at Pentagram New York, curated the work from 6 of New York’s top studios.
Underline Studio designed a campaign to promote the event that included a logo, online advertising and posters. Exploring the work of the 6 studios, Underline developed a typographic campaign that represents New York as a condensed, crazy city full of energy and elegance.
The event was a sold-out success and is now traveling across Canada.