Ian MacRitchie, SVP Visual Innovation Studio; Michael Bassett, Senior Creative Director; Alexia Pahl, Director Key Art Operations
The assignment was to re-launch the long running hit series So You Think You Can Dance on FOX. The challenge was to keep the beloved show brand, but quickly communicate that the show had been updated for 2022.
The approach was to evolve and modernize our key art by utilizing a new eye-catching neon color palette and mesmerizing rainbow motion trail to sell the show’s high energy.
The result was a colorful and striking image that carried through the tone and branding for other aspects of the campaign.