Show iconic aspects of the Star Wars franchise, both old and new.
We broke out individual elements of the Star Wars universe, and The Last Jedi in particular, into light and dark sides of the force. Placing each on a simple graphic background of color, each element becomes an icon. And the classic elements help introduce and build excitement for the new, unfamiliar elements.
The final poster shows eight light side and eight dark side elements. Topps trading cards were created for each individual piece, along with other promotional items.