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Create a unique, non-denominational holiday card which reflects the Firm as sophisticated and multicultural, and demonstrates we value our global relationships.
To celebrate of the world’s cultures through a musical journey through continents, we started with music. Composer Gemma Peacocke, was commissioned to create a global-feeling score. Traditional instruments from around the world, (violin, saxophone, pan flute, sitar, maracas and djembe) were chosen to represents different cultures. The animation is an abstract representation of voices, sound waves and connections between humanity and the world in general.
The melody travels around the world using the instruments made of sound waves as it’s vehicle. At the end all the instruments play together and the sound wave fills up the screen in a celebratory resolution.