Apply evolved brand positioning of “Inspiring Discovery” to a high-concept anniversary piece targeting current and prospective donors.
Like many child-centric non-profits, Neighborhood House uses highly colorful and playful materials ideal for day-to-day operations and communications with parents, kids and volunteers. However, the organization depends on donations and grant awards to support and expand its operations, and those audiences care about impact and purpose. We needed to elevate the critical role the organization has in the metropolitan area not only to differentiate it from other non-profits but show how it’s evolved from its community center beginnings 75 years ago. For fundraising purposes, we developed a poster campaign to support its “inspiring discovery” purpose using beautiful portraiture of real children and parents the organization has served.
The contrast and portraits create a high-concept feel, but with an incredibly personal, emotional spirit to show how the Neighborhood House is more than a physical place or suite of programs. Rather, it’s a world where both parents and children are supported in their self-discovery, education and involvement in the community – it’s inspiration for a lifetime.