Stephanie Gibbons, President, Strategy, Creative, and Digital Multiplatform Marketing
Keath Moon, Director, Print Design
Laura Handy, Senior Project Manager, Print Design
Lisa Lejeune, Senior Production Manager, Print Design
AHS 1984 is an homage to the slasher horror flicks of the 80s. Borrowing aesthetically from the imagery and themes of that genre in that era, we needed to create a campaign that immediately communicated the camp, horror, and general style of the genre.
We hacked up unique situations for our victims and executed them in action. Each victim, being pursued by a killer, is captured in the moment before his or her demise. Our victim is caught lying out on the dock by the lake, unaware of her impending doom. We shot on location, at night, on a specifically designed and fabricated dock, in the lake next to a remote campground in the Santa Ynez Valley. The photographer was placed in the water, shooting back toward the shore. We wanted to conjure that bombastic sheen of the 80s, so the final product has a saturated color profile on it to get the image to really scream!
This was a piece was part of our extensive outdoor campaign for American Horror Story’s 9th season.