The project was to create an advertisement for a fun snack. I decided to create an advertisement for the candy Nerds. Nerds can be a mess and are often clustered together. Using the formula of hierarchy and individually focusing on each piece helped organize the candy.
I took the approach of being nerdy or nerding out over something. I created a rendition of the period table of elements, substituting the elements for nerds. The flavors and colors of the nerds inspired me on what to name them. Each nerd is so unique and highlighted equally on the table of elements.
The use of hierarchy, color scheme, creativity and spacing help elevate this piece. The overall mood is achieved with those qualities.