We wanted the brand encapsulates the high quality and unique transparency of origin, reflected in the proposition ‘Quality Meats Origin’.
The visual identity tells the story of the owner’s rich farming history, with photography and stories collected from the farmer’s family albums.
Authentic, approachable and understated with a contemporary feel, it is designed to fit into its new retail context – a step up from the supermarket and main street butcher, without being too high-brow for a future roll out outside Sydney’s Eastern Suburbs
