The assignment was to find a creative way to respond constructively to the divisiveness of the 2016 US Presidential election.

The team at ThoughtMatter collected and analyzed a wide range of statements of resistance, and then conceptualized and created bold, legible protest posters that visually interpreted the ten pithiest quips. ThoughtMatter worked with a teen activist to design a set of 10 posters for the 2019 march geared toward amplifying young voices.

ThoughtMatter built a coalition of youth-focused organizations to distribute 10,000 posters in a dozen cities across the country in 2019.