While Miller Genuine Draft is a beer company that is seeking a new brand identity, researchers have found that people are more racist when they’re drunk. The goal of this project is to have MGD speak up for what’s right with a new beer can design.
Miller Genuine Draft will rebrand itself as a beer that stands against racism. To tackle this widespread issue, MGD beer cans will be redesigned for consumers to cheer in the name of eliminating racist slurs.
The new MGD beer can design raises awareness for drunken racism, reminding the public to refrain from saying racial slurs.