The AMC Architects Studio in Lugano is ten years old, and to mark the occasion, they have decided to redefine their corporate identity in accordance with the company’s founding values: creativity, quality and complete management of the projects.
Approach
The new logotype rises like a building, with a part that forms the foundation not visible, and another part masked by other elements. The use of technical blue is to differentiate it from the standard black used by Swiss architecture studios.
