Connect an audience with a brand in a way that couldn't have been possible 3 years ago.
Apple is a brand that always innovates, and Siri is an assistant that was the first of its kind while remaining relevant by bringing new technology to its updates. With this in mind, we decided to use Siri's new deep learning technology to help victims of abuse that won't place 911 calls because they fear their offender. They'll get much needed help without even touching their phones.
This project has been very well received and has been shared in social media to a point where people tag Apple and ask them why is this not a reality yet. We hope it will be soon!