PETROL was tasked to establish a new set of product creative and communications for WD’s high-performance product, WD Black. This product represents cutting-edge technology in the space, as a breakthrough, one-of-a-kind offering from the most trusted name in storage. For WD Black, a performance drive that distinguishes itself as combining large capacity with premium speed, how can we appeal to the youth and gaming culture, while also staying high-end and current?