The goal of this project / image was to conceptualize a connection between nature and the electric vehicle. Which is running which? Is the car powering the lights or is the tree and the power of mother nature powering the vehicle?
I wanted a clean horizon with a simple background and amazing light. The desert is a perfect place for this. I also wanted the tree to be a graphic element so again, the desert is the perfect location. I built the tree as a prop on location so that everything was shot in camera.
Great response from clients. I also used this image to create a GIF "electrifying" the image.