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This video is the animation that brings the limited edition 20 x 35" poster for the 2020 Auburn University Graphic Design Spring Juried Student Show to life.
The design is inspired by the architecture of the Gogue Performing Arts Center and the style of cable hanging system of the exhibition. The selected pieces of student work suspend on the cables in rows like the cables featured in the poster design.
The creative process involved developing shapes that vaguely resemble letterforms and unique projects like the ones featured in the show. The poster promotion was designed to be interactive experience and therefore this animation pairs with the printed poster seamlessly when played on your phone or tablet. The animation is linked to the poster through an augmented reality app called Artivive. Directions for viewing the animation are listed along the edge of the printed poster.
This video and a series of other similar promotional videos in the same style and various formats were created to accompany the poster within the Gogue Performing Arts Center during the show opening and before the opening to advertise for the show.