To create a piece of key art that communicated the mystery, curiosity and the science behind the YouTube Red Original Series, MIND FIELD.
We wanted the art to feature host Michael Stevens prominently, as many fans would know him from his popular YouTube channel. But we played with perspective and angles to show that nothing in this show is what it seems.
The final key art features a fish eye view of Michael in a very expressive pose. When combined with the copy line “It’s all in your head,” the art really highlights the show's sense of wonder and mystery.