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Currently, there are over 30,000 Canadian children living in foster care. Until the Last Child is a Canadian charity created with the sole purpose of helping find every last child a permanent, loving home. For National Adoption Month, we were tasked to create a low cost, out of home execution that would literally stop people in their tracks.
We seized the opportunity to raise awareness about these forgotten children by placing graphic installations throughout Toronto’s downtown business sector - at high traffic areas frequented by professionals capable of making a difference.
Views were estimated at over 60,000 per day.