Packed with electrolytes, O.N.E. Coconut Water can be an essential hydration tool in any fitness routine. Shooting social content for the brand, we set out to document authentic fitness scenarios where proper hydration fuels the moment and takes performance to the next level.
The popularity of road cycling is climbing. But not only that, the bikes, the kits, the riders, and, of course, the scenery means there’s always an opportunity to capture great content. So on a crisp June morning, we followed a group of local riders as they high geared it up Lookup Mountain– a heart-pounding route located in the winding foothills outside of Denver. After finishing the climb, one rider pulled out a coconut water and began drinking. We captured the moment, showing how O.N.E. can be both a source of inspiration and hydration.
O.N.E. Coconut Water uses social media as its primary communication platform. Here, we choose to cultivate an authentic relationship with our fans by connecting in the most authentic way possible. Shots like this help drive interaction with the brand, brand affinity, organic reach, and ultimately sales.