Fellowes Paper Shredder- "The trusted shredder for untrustworthy business."
Assignment
The assignment was to create and ad campaign for a paper shredder.
Approach
I chose to focus on relevant people, companies, and businesses that are infamous for scandalously destroying documentation. Although these scandals are well known, I wanted to show the information in a slightly humorous and unexpected way.
Results
The final result was a print ad campaign that simply displays the power of the product, and so with an underlying tone of humor.