We developed a brand ad that would burnish the position of IAC as the leading Tier-One supplier of automotive interior systems and components globally. We expanded into a series of ads, each focusing on a specific product or feature, highlighting the company’s strengths while serving to further pull through the broader IAC corporate message.
The overall creative approach emphasizes the emotional connection customers—from OEM’s through end-user consumers—have with beautifully designed, engineered and manufactured automotive interiors. For the initial brand ad, compelling, beautiful imagery of an automotive interior close-up is paired with the bold, yet simple headline, Inspiration comes from within, underscoring the passion that IAC solutions can evoke.
For subsequent product/feature ads, we wrote the following headlines to pair with specific features of IAC solutions, as follows: Inner beauty - pair with aesthetic story, Inner peace - pair with quiet interior story, Inner strength - pair with durability story.
IAC has been in a growth period over the past 18 months. While the new ad series cannot be held solely responsible for that growth, it has enhanced their brand image tremendously and supported their position as a leading global Tier-One supplier of automotive interior systems and components.