Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Anaphylaxis Canada’s existing name and identity wasn’t clearly understood, and was just plain difficult to say and spell. After changing their name to Food Allergy Canada, we were challenged to create a new logo that better reflected their new, more approachable identity.
The solution is a creative combination of icons that represent both Canada (the maple leaf) and food (a fork) in a single striking symbol. Paired with an inviting typographic foundation, the symbol and wordmark establish a new and solid platform for the brand to build upon.