Anaphylaxis Canada’s existing name and identity wasn’t clearly understood, and was just plain difficult to say and spell. After changing their name to Food Allergy Canada, we were challenged to create a new logo that better reflected their new, more approachable identity.
The solution is a creative combination of icons that represent both Canada (the maple leaf) and food (a fork) in a single striking symbol. Paired with an inviting typographic foundation, the symbol and wordmark establish a new and solid platform for the brand to build upon.
Zulu Alpha Kilo
260 King Street East Suite B101 Toronto, ON M5A 4L5 CA