Dominique and Flora Waples, M.D. are natural beauties and smart, capable entrepreneurs. We began working with them on their medical spa brand, Restor. Their collective approach of harnessing and enhancing natural beauty had women from Denver flocking to their spa. The new brand channeled their beauty approach – clean, pretty, but with that natural feel, too. We used an elegant and powerful palette of pink, black, and gold. The typography for the logo has a confident presence, just like their clients. The brand messaging was focused on empowering women in their natural beauty.
The spa has flourished, even in the pandemic. We opened the new location this year to people waiting to be able to visit.