Create a poster campaign promoting the Bobblehead Hall of Fame and Museum, the first of it’s kind in the United States.
Let’s face it, the legend behind the bobblehead goes so deep it warranted it own hall of fame and museum. And what better place to open this national pantheon to the bobbly noggin than Milwaukee, Wisconsin? This campaign designed to roll out a facility with thousands of bobbleheads on view highlights the historic nature of the great bobble. The fact is you likely haven’t truly made it until you get your own bobblehead. And the bobble transcends sports into celebrities, mascots, historical figures and cartoon characters. It struck us that not only are they historical figurines, but when placed together the bobbleheads themselves had a type of a relationship with a story behind it. History literally came alive when we put Dennis Rodman and Kim Jong Un together. What other stories can we create? Marilyn Monroe is a great bobblehead – but her bobblehead has a story when you pair her with Joe Dimaggio and JFK. An idea was born. History -- and a museum and hall of fame came alive.
In the beginning it’s all about building awareness and mystery around something so important, yet quirky and odd at the same time. This is the definitive bobblehead museum and it needed something special. And the bobbleheads themselves needed to be the de facto “spokespeople” for their own shrine. The posters were used as premium items for people who donated to the museum. Ultimately the museum received major national attention from the likes of ESPN, USA Today, and the Wall Street Journal.