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Reposition the career initiative at the College of Letters & Science at UW-Madison as a successful, state-of-the-art career incubator that prepares students to be the best of the best upon graduation.
We re-named the career initiative and developed a new branded logo mark. Type-driven, bold branded graphics were developed to aid in navigation and placed throughout the space to encourage students and build expectation with on-campus recruiters and the business community.
Since launch, advising appointments are up year-over-year, the number of students interviewed is up significantly – as is the number of companies hosted in the space to interview students from the College of Letters & Science.