Our immersion into the brand’s culture highlighted a thirst amongst drinkers for a truly Mexican, premium brand to champion. We focused on what makes Bohemia unique – its name. Something that is ‘Bohemian’ expresses itself in unexpected, authentic, creative and original ways. We collaborated with Mexican typographers to modernise the typeface with rhythmic uprights and playful flicks to compliment the new, simplified iconic Emperor. Each of the labels is adorned with delicate patterns and storytelling to highlight what makes each variant unique.
