Northwest Community Healthcare (NCH) is an affiliated network of healthcare professionals in the suburbs of Chicago. NCH wanted to communicate the benefits of getting a colonoscopy to the community they serve, as well as, increase the number of patients who make appointments with NCH gastroenterologists.
Approach
To remove the stigma that can often surround getting a colonoscopy, Pivot Design took a light-hearted approach to broach a serious topic: preventing colorectal cancer. Placing communications in highly-relevant environments ensured the right message was connecting with the right audience at the right time.
Results
The campaign featured print, digital, out of home, and experiential components that were well received by the client and made an impact in the community. This campaign was the third in a series that focused on important health conditions that affect those in the local community.
