At the first annual production of ZEROawards, UNICEF raised a whopping US$440,000 in one night. 176% HIGHER than their a quarter of a million dollars and nearly 4 times higher than the leading fundraising events currently in the market. A minimum of 50,000 children will be treated in the province suffering from the highest rates of child malnutrition. The buzz generated around the star-studded event, as well as the didactic campaign surrounding it, spread the Nation over via TV, print, outdoor and online media, greatly raising the awareness of UNCEF and their achievements in Vietnam. UNICEF plans to continue the ceremony annually (raising the goal of course) and empower more and more local humanitarians.