The creation of Môi Môi focused on the identity and beauty of the Vietnam palette when it comes to the color red. An array of shades that are seen often in markets, adorned across people, and in warm sky hues; colors and moments that can stand on their own, yet look so perfect with everyone. More importantly, and especially when it comes to lips, every beautiful walk of life can be seen in a varying portrayal of red. Within Môi Môi’s line of lipsticks, I explored natural reds occurring in Vietnam through fruit native to the land, each of which has a personality with that shade of red.
With my heritage of being Vietnamese-American, I created this brand as a personal journey. The making of the mark itself was created by combining an icon + icon style logo, with a lip and a sparkle, which gave me a mark that surrounded lips and their relation to beauty. To explore the name Môi Môi (mu-ah mu-ah) in Vietnamese, Môi translates to lip, and with cultural references across continents with the word muah, it is all about the lips. So naturally, I explored beauty and the shade of red in Vietnam. On the exterior packaging, I repeated the mark and made it into a pattern, similar to how often historically, Vietnam utilizes patterned fabric in beauty and fashion. For the color palette, I created intersectionality with black and white, I pushed that the logo is interwoven with itself, similar to what I have reflected upon for my mark-making. This further allows the pattern as well as the accent shade of Persimmon to stand out. The package is designed as a keepsake with the stowaway style box, as well as an assortment of shades to accent parts of your journey. The Pull out interior is lined with Môi Môi’s chosen shade of red, Persimmon. With shades like Persimmon a vivacious, deep red, Dragon Fruit the hot pink hue, and Lychee a toned-down neutral, they are sure to accent every part of your smile along the way.
I felt that this project found great impact on my personal life, as it made me establish a sense of beauty that was naturally already present.