Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The BMW 328 is widely considered one of the 25 greatest cars of the century, such so that the Germany carmaker has produced a unique concept car to mark the 328′s 75th birthday. Dubbed the BMW 328 Hommage,this ultra-lightweight sports car was built to mirror the principles used to create the original 328. “With the BMW 328 Hommage, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328”, explains Karl Bäumer, CEO of BMW Group Classic. “They created an icon, which is considered a milestone in the history of the automobile.” The BMW 328 Hommage translates the principles and the character of the vehicle of that time into present times and offers a possible interpretation of how the designers of that time, Fritz Fiedler and Rudolf Schleicher, might have built the BMW 328 in the present day using current technology.
My approach in photographing this beautiful car was my approach towards everything I shoot - keep it simple, keep it real, keep it organic. The last thing I ever want to do when I photograph cars is over-light, where the car feels unreal and slick. I hate that. BMW wanted to photograph the car in the typical, white seamless - and to me, sterile - studio environment. However, I was able to convince them to photograph this beautiful car in studio that had these wonderful textured concrete walls and flooring. I loved it, as it helped ground in a world that felt more real and compelling to me.
BMW AG was thrilled with the results of the shoot, and used this imagery as part of a campaign as part of their seventy-five year anniversary celebration of the 328.