Konica Minolta Business Solutions approached Studio C to design a promotional calendar, showcasing the features of the KM-1 Inkjet Press: its large paper size and outstanding image quality on varying substrates. Part of the new year business initiative launch, the promotional piece was mailed to potential buyers to create excitement around the product.

Building on Konica Minolta’s brand vernacular and strategy, “Giving Shape to Ideas,” the design concept was to graphically translate this core philosophy. A bold, geometric study of 3 distinct shapes—printed on 3 different substrates—illustrates the capabilities of the KM-1 Press. Through pattern, texture and photography that showcase each form, we created engaging calendar compositions, celebrating the shapes. The unconventional approach to the calendar data also reinforces Konica’s belief in innovation and imagination.

Konica’s sales team was thrilled to have such an innovative design to mail potential buyers to illustrate the power of the KM-1. The large package made a huge impact when delivered and beautifully showcased the presses superior capabilities.