Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The assignment was to create a piece of unexpected, random and irreverent video content that cost significantly less to produce and distribute than one of the brand's now expected, contrived, family-friendly and safe :30 TV spots.
Between the original Reading Rainbow children's TV show animated intro song garnering over a million organic hits on YouTube and Jimmy Fallon performing a cover of the song as Doors' frontman Jim Morrison on an episode of The Tonight Show (7.1 million views), the creative process and solution were just waiting to be done ever since the "Taste The Rainbow" campaign debuted in 2004.
80's pop band DEVO liked the idea so much, they composed the music for free and then tweeted it out to their 122k Twitter followers.