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Our goal was to produce a calendar for our sales reps that would highlight Cepheid products, but also provide them with information about dates of upcoming industry events, shows and meetings. We wanted a smaller sized calendar that could easily be hung at a desk in a lab, doctor’s office or clinic.
The blue ribbon has been used for several years on various Cepheid graphics and collateral. It is a very simple way of illustrating how the Cepheid technology brings us all together, no matter where we are in the world. As the ribbon weaves through landscapes and around buildings, it is the thread that ties the healthcare worker to patient to family, symbolizing that Cepheid innovation touches many different lives, from the individual to the community at large. It has been used on internal wall graphics, annual reports and now in our 2016 calendar.
It was very well received and also became a welcome piece for new employees.