Eric Weisberg, Chuck Meehan, Mark Cooke, Bryan Hutson, Vincent Dixon, Clive Biley
Executive Creative Director
Chief Creative Officer
We had to show that the new hybrid minivan was designed for families as well as the entire world.
In the U.S., people who fight to save the planet, animals or environment are often referred to as Tree Huggers. So to launch America’s first hybrid minivan, the execution needed to show that it was designed not just with your family in mind, but the good of the whole world. We decided to highlight its importance and impact on the world around us by actually showing a tree hugging the minivan. It was a charming and subtle way of saying the Earth will hug you back.