Rebrand and create a cohesive branding system for a non-profit of your choice. I chose to rebrand Harlem Grown, a non-profit in the heart of New York that mentors youth through hands-on education in urban farming, sustainability, and nutrition.
Approach
To create a visual identity that captures the vibrant essence of youthfulness and urban life.
Results
A bold, energetic visual identity system loosely inspired by Massimo Vignelli that highlights the sense of community, hope, health, and liveliness that Harlem Grown embodies.
