MTG Co., Ltd is a company which develops innovative beauty machines combining state-of-the-art technology with beauty products to provide the maximum effect, excellent functionality, and sophisticated design. Their newly released product, TOUCH GOLD, is an anti-aging pack for eye area which merges a mechanism called ‘deep iontophoresis’ used in semiconductor technology with a cosmetic product of the highest quality. According to the client’s brief, they hope to 1. demonstrate how to use this novel eye pack consisting of gold films and serum to apply on them, 2. emphasize the golden color of the films which maximize the effect of iontophoresis, and 3. get viewers familiarized with iontophoresis, a treatment which uses mild electric current.
To respond to these requests, we created an image of golden light beams converging on the film applied on eye area, moisturizing the skin. By this image, we tried to express the functionality of the product and the sense of exaltation brought by this innovative beauty method realized through cutting-edge technology.
This poster was posted in various places including distributor shops and airports and gathered attention. It has also contributed to the acquisition of new customers from wide age range in addition to existing ones. This product enjoys high popularity even though it is a single product.
omdr design agency
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