An exciting project initiated to commemorate Miller Lite’s 40th anniversary. We were briefed to produce a poster that celebrated the reintroduction of the original 1975 “Steinie” bottle to bars and homes nationwide.
Approach
To capture the excitement around the return of the ‘Steinie’ bottle we used our unmistakable Miller Lite illustration style to visually capture the celebratory ‘cheers’ moment. The unique profile of the original bottle is defined in the negative space which allows the Miller Lite branding to sit central to the design and is suggestive of the bottle label.
