A robust strategy to envision GovTech’s future had to be established, in order to lead the whole of government and people as part of the nation-building efforts.
A new spirit would be needed to shift paradigms from pragmatism to idealism, changing mindsets from a fixed mindset to a growth mindset, to see Singapore flourish exponentially. This brand-led initiative needed to stand for something meaningful, cogent and exciting.
Working with the senior leadership team in workshop environments, we ascertained the purpose and position of GovTech: To empower our nation with possibilities through technology.
We ruminated upon what values GovTech should embody and realized that they could be found in what GovTech needed to lead it’s people and Singapore forward:
• Agile Thinking
• Bold Ideas
• Collaborative Approach
The essence of GovTech’s purpose is to create possibilities so a bold visual identity was needed to reflect these ideals. Inspired by nature, the dynamic and agile visual identity express the movement of a murmuration of starlings, shifting synchronously to adapt and respond to the evolving environment. The patterns formed are innumerable, manifesting infinite possibilities.
From a technological aspect, the dots represent points of connectivity, vital sustainable enablers of social development and economic growth, connecting everyone and everything everywhere. At the heart of it all, they symbolize people, businesses, public sector employees, working together as one to transform the nation’s future.