Neon is a full-service healthcare advertising agency in NYC with clients coast-to-coast, serving blockbuster brands, rare disease, and everything in between. We need to stand out from the myriad of clichéd healthcare ad agency campaigns and promote our belief that through creativity, our ideas can truly save lives, and ultimately help our clients to achieve their goals.
Our solution was to create a bold and simple campaign, inspired by the agency's namesake. The campaign explicitly and simply communicates our philosophy on how we can change the world through creativity. Vibrant art direction, brilliant copywriting, and exquisite craft and execution bring the campaign to life.
The campaign was launched nationally in mid 2017. It became the central focal point of our company website, along with our company values, and was used throughout all social media channels to help spread the excitement and awareness of Neon.